NASHVILLE
NIGHT BITE
Visual Identity
The Insight
Nashville Night Bites was conceived as a fictional three-day festival that celebrates this iconic dish after dark, drawing inspiration from the city’s neon signage, nighttime energy, and shared food experiences. The goal of the project was to create a cohesive visual identity system that feels unmistakably Nashville while remaining bold, playful, and contemporary.
LOGO
App Concept
A mobile experience designed for festival guests to explore the event, plan their night, and navigate with ease.
The core logo merges the outline of Nashville’s city map with the silhouette of a chicken, referencing both place and purpose in a single mark. The form is intentionally minimal and outline-based.
The identity balances contrast:
• sharp, geometric map edges
• hand-drawn organic chicken elements
This project asked:
What if the city itself became the symbol of its most famous dish?